Turning your passion into a business: is it a good idea?
In my case, my passion was personal development, which led me to train as a Life & Business Coach and then start my own business.
Starting a business has become a huge trend in the past ten years and it looks like it’s not going to fade away any soon. More people are jumping on the wagon, especially women and quite successfully too.
There are various reasons why this may be happening, starting from the never ending global economy crisis, to the deep innate longing for purpose that we all have. Starting your own business, especially if it is passion related, definitely brings more purpose and fulfillment to your life.
This said, turning your passion into a business may not be for everyone.
Let’s see when it’s most certainly a good idea and when it’s probably not, so I get to answer the question.
Turning your passion into a business: is it a good idea?
You had this hobby/interest for a very long time
If you’ve been passionate about something for as long as you can remember, you’re probably very good at it, or very knowledgeable.
This means you can teach others, or you can create high quality products or services.
Either way, it’s almost a pity not to share your experience with the rest of the world.
You are extremely dissatisfied with your current job
Maybe you’re in the wrong career, or you just don’t like your job anymore, or the company you work for is financially unstable and your position feels uncertain.
Whatever the case, this is a very good reason to start working on a side business.
Once things start rolling you may decide to quit that draining job for good or hit the road before executives decide it’s time to downsize.
You love working on your own
If you love the idea of being your own boss, then go for it!
Keep in mind that being your own boss isn’t all fun and games. Yes, you do get to decide what to focus on, whom to work with or not and when you get a day off, but there are downsides too and you should consider them carefully.
The biggest downside is that the responsibility is all on your shoulders, the success of your business depends solely on you and unless you work hard (and smart too) there’s no sure paycheck at the end of the month.
If you’re okay with all that, then you’ve got what it takes to be an entrepreneur.
Now let’s consider when it may not be such a good idea!
It’s not a good idea if:
It’s a fairly recent hobby/ interest
This happens all the time!
Roughly, this is how the story goes: you discover a new interest (let’s say yoga), become very passionate about it, practice it for a few months and then decide it’s your call, you must become a yoga teacher!
Then you start hitting one roadblock after the other, because you hadn’t considered you needed a certification and that’s so much work, right!?;because there are people who have been doing that for decades, so competition is fierce; because you enjoyed it until it was a hobby and you could choose when to do it, but now that it is your job it’s not so fun anymore; or because now that you’re a professional you need to deal with sales, marketing and clients!
And guess what? That’s not easy at all!
So, before you go ahead and turn your latest crush into a forever business, take a moment to think about all that and wait at least a couple of years to see if you’re still into it.
It’s more about you than about your passion
You may not want to hear this, but I would do you a disservice if I didn’t mention it.
If you’re thinking of starting your business for one of the following reasons, please don’t.
You want to be famous, popular or successful (whatever that means to you); you want to be the expert or “guru”, you desire praise, recognition or attention; you’re looking for a come back after a failure; you want to copy or one up a successful friend or peer.
If you’re still here reading, it means you’re a reasonable person (whoever left after reading this paragraph probably needed to read it and shouldn’t start a business anyway), so I hope you’ll reflect on the reason(s) why you want to go from amateur to professional.
Remember that your business should be about your passion, the service or product you offer and not about you.
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This is what some of my clients say about me. Thank you!
Going on a coaching path with Chiara was incredibly stimulating and regenerating in a delicate phase of my professional life in which I had to question my work and redefine my future career goals. Chiara’s uniqueness as a coach, in addition to being extremely professional, lies in her extraordinary empathy and her ability to establish a relationship of trust with her clients. Chiara is a coach and an authentic professional and was able to transmit passion, courage and motivation to me thanks to a pragmatic approach, focused on practical steps that are never an end in themselves. Thanks to her, I had the opportunity to focus on my future professional goals and create a plan for their effective realization. Chiara has always been genuinely interested in my growth and has really helped me understand how to be a resource for myself and not an obstacle. His questions opened me to new ideas and perspectives and charged me with a new creative energy.
I would recommend Chiara as a coach to acquaintances and not just for the uniqueness of her approach, empathic and authentic, and her genuine interest in the personal fulfillment of her clients, qualities that are difficult to find in such fast professional contexts in which the human aspect is relational often takes a back seat. Heartfelt thanks Chiara for this journey and for opening my eyes.
“Working with Chiara has been a revealing experience. I had the chance to uncover sides of myself I had never considered before and I also worked on my own potential, which I had been unable to recognize, because I was clouded by negative thoughts.
I never felt judged, and I could talk freely about what was making feel confused. Chiara was also very patient and available even in between sessions if I wanted to reach out to her. Something worth noting is her flexible approach, meaning that she was able to understand what I needed in each moment and therefore to adapt to it.
When I started the sessions, I was deeply confused about various aspects of my life. The first goal was getting some clarity, then we started working towards the goals that emerged during the sessions. I’m glad I manage to unravel those intricated thoughts that had been with me for a while and I also feel full of energy, because I have goals to achieve.
I definitely recommend Chiara, simply because I got so many benefits, some of which become evident even at the end of the program. “
“Working with Chiara has been a stimulating and enriching experience. Chiara has been a valuable ally during a transition, fully present even in between sessions.
I really appreciated being able to work on what was coming up in the moment, without forcing things, yet remaining goal oriented.
As a result of working with Chiara I gained a clearer perspective over what I was going through and what I had to let go; I took a break, processed the end of a phase in my life and started over with renewed awareness.
Chiara is open and transparent, she helped me see things from a distance and explore what needed to be healed. Anyone would benefit from working with her and I highly recommend her to all those who tend to challenge themselves. Coaching is for you if you want to take your own personal development to a new level.”
“Chiara is a truly exceptional coach!
Working with her feels like sitting with a good friend and having a heart- felt conversation.
She helped me prepare for my TEDx talk and better understand my “why”.
After each session, I not only got valuable takeaways, but also felt uplifted and motivated to take concrete actions.
Her questions opened my eyes to new possibilities and ideas and her guidance and feedbacks helped me structure my TEDx talk into an informative, inspiring and entertaining narrative.
I’ve already recommended Chiara to my friends, because even in this global economy world, it’s hard to find a good coach, who genuinely cares about you and seeks to provide values before
“Chiara holds a warm, welcoming presence. She has a lovely smile and clean energy.
I appreciated how she was responsive to what came up for me in each session.
She always held up a supportive space for me to process my emotions and find my own answers, without pressuring me with an agenda or goals. This made feel safe and helped me open up.
Definitely recommend Chiara, she’s a lovely coach!”
“When I worked with Chiara I felt relaxed, open to talk, it felt as if we had known each other for
a long time!
I liked her energy, so friendly, so calm, so supportive and her voice and smile too!
Thanks to her coaching I solved some personal and professional issues, I gained a lot of insights
and above all, I feel like I gained a friend and coach I can go back to anytime in my life.
Of course I recommend her! Always and to everybody!”
“Working with Chiara was very pleasant, she’s very kind and helpful.
I liked her professional style, the way she related to me, how she truly helps with your personal growth without being intrusive, the way she’s able to take you to your final goal by asking you the right questions.
Thanks to her coaching, I learnt to organize my workday more efficiently, optimizing the way I use the available time.
I’ve become more aware of my own professional skills and abilities, which led me to be more self-reliant and independent and I learnt to work in a goal-oriented way. Being coached by Chiara was really helpful to me, so I definitely recommend her because I know she can help anyone else reaching their goals.”
“My experience with Chiara was great!
She’s able to create a very nice atmosphere where you feel so well and at ease!
She’s a very good listener and she asks you these very powerful questions that help you get unstuck and move on in a positive way.
Working with Chiara made me feel much better, I gained more clarity on what I had to do next and how I could do it, which led me to “feel” and then reach my goals.
I definitely recommend her!”