Coaching originates from the athletic world (that’s why we call sport trainers “coach”), specifically, Timothy Gallwey is credited to be the first one who talked about the role our thoughts play as we go through our challenges and experiences.

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the inner game

In his 1974 book “The Inner Game of Tennis”, Gallwey explains that there are always two games going on at the same time: one is on the field, while the other happens inside our mind. This means our thoughts, ideas and fears play a huge role in determining final outcomes. His main point was to prove how coaching could help removing internal obstacles to improve the athlete performance.

Coaching expands from the sports field to the business world in the eighties, when Sir John Whitmore (who trained with Gallwey) brings his own experience across the pond to the UK and Europe.

In 1992 Whitmore writes “Coaching for Performance” and that marks the beginning of the coaching profession outside the sports world and into the professional and corporate one.

“Coaching is about helping clients unlock the treasure chest of their lives, worth bearing in mind that
diamonds are made from coal under pressure and it’s the grit in the oyster which creates the pearls.”
Sarah Durrant

between coach and client

ICF (International Coaching Federation) of which I’m a member, defines coaching as “partnering with
clients in a thought-provoking and creative process that inspires them to maximize their personal and
professional potential”.


Today coaching is very popular in the corporate world, among private individuals, in schools, organizations, non-profits, athletes, creatives, artists and all kind of professionals, entrepreneurs and freelancers. Wherever there’s a challenge to face, a project to see through, important decisions to make, changes or restructuring are required and when growth and innovation are called upon, coaching is the best tool to facilitate and speed up the process.

How coaching works

During the coaching session the Coach mainly asks open questions to the clients. This is done to
promote self-reflection (based on Socrate’s “Maieutic” method) and to help them find their own answers, rather than suggesting ideas and strategies, as for example a consultant would do.

Coaching focuses on present and future and doesn’t dwell on the past. A Coach doesn’t work on why things happened in a certain way in the past, but helps clients finding out what they want and how they can achieve it. This makes coaching very practical and action oriented, therefore it’s not the best option if the client is in need if psychological support.

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What is coaching for?

Coaching is used in several different contexts and for many different reasons. Here are just some examples. In the corporate world coaching is used for professional development, to improve specific skills such as leadership and communication, to improve performance, during or after role change, restructuring and transformation within the organization or team.

In the private sector, coaching is a great tool for people who are busy working on a personal or professional project; if you’re looking for a new career path, a different role or a promotion within your company; if you’re going through a challenging life phase (such as divorce, becoming a parent, job loss, moving, retirement); for people who want to work on themselves to improve and evolve as individuals; to improve work-life balance, for athletes looking for better performances; for artists and creatives who want to succeed in their own field.

Coaching can prove to be very helpful if you’re looking for a change, if you want to make some progress with whatever situation you find yourself in (whether is personal or professional, wanted or unwanted) and YOU’RE READY TO TAKE ACTION to go after what you want.


Very simply put, coaching helps you reach you goals, but it’s so much more than that! It’s personal development, learning, human potential training, transformation.
Some of the most significant benefits of coaching are:

  • clarity over what you really want
  • greater awareness of the situation you’re in, your resources, obstacles and options
  • personal growth
  • personal skills development for present and future use
  • overcoming “limiting beliefs”, which are all those ideas and assumptions people carry inside themselves and that stop them from acting to go after what makes them happy
  • realistic and practical action plans to get unstuck and start taking steps towards your goal
  • “measurable” results, because every session has its specific goal, so at the end of the cycle you can recognize your progress
  • feeling fulfilled, because you achieve your goal or complete a project
  • more confidence, because you find solutions and realize you can face anything life throws at you
  • a renewed sense of control over your life and choices, you become responsible for what you do and the results that follow, an active agent in creating your circumstances rather than being a victim of them

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This is what some of my clients say about me. Thank you!

Carlo Alestra

Chiara is a very valuable professional. The journey with her was extremely inspiring and thought-provoking. If you’re looking for a coach who can guide you on a path of change or focus on your goals, she is the perfect partner with whom to engage and find the right keys to face your challenges. More than recommended, a certainty!

Carlo Alestra

Agile Leader

Francesco Marcelli Flori

Chiara is a very empathetic and knowledgeable person. With her I embarked on a mentoring path that helped me clarify many doubts I had as a new coach. After this path I gained confidence and Chiara encouraged me in the right way to get my business off the ground, respecting my personality and goals.

Francesco Marcelli Flori

Life Coach

Max Mars

I found the journey with Chiara very inspiring. I appreciated the freedom of the path, which started with a precise direction and then took unexpected but extremely useful evolutions. I highly recommend it to those who want to approach coaching even without having a specific destination in mind. Enjoy the journey, Chiara is great company.

Max Mars

Reporting Specialist

Marco Zara

Excellent Professional! I have created a new path of growth that is now not limited to the now, but is part of my work and I have carved out a space for everything, thinking by priority and not by urgency as it helped me to understand.
I have gained in serenity, I feel much more confident and I know what goals I need to pursue and with what kind of commitment.

Marco Zara

General Manager

Patricia Padilla

After working with Chiara, I was able to identify my personal skills. She helped me get to know myself better and address personal challenges and dilemmas. Chiara brings positivity, solid advice and professionalism to her work.
Best of all, I felt I was talking to a wise friend. She is incredibly approachable and friendly, and I look forward to working with her again in the future. She has the ability to connect easily, and that’s why I would recommend Chiara to anyone.
Very grateful and lucky to have found her!
Thank you for coaching me!

Patricia Padilla

E- Commerce Manager

Paola Bianchi

I found Chiara by chance, surfing on internet. I still remember that day. I’ve always been intrigued by life coaching, but at the same time I was a bit sceptical about the results.
Anyway, as soon as I met Chiara during our discovery call, I realised she was an extraordinary coach and person too.

My (first) round of sessions with her has just come to an end: during these 5 months we’ve worked together on different matters. She’s guided me to ask myself the right questions to get clear on my goals; she’s helped me challenge some of my personal traits that often contribute to unvoluntarily sabotage my own plans and she’s supported me during the darkest moments of my life changing project.

Chiara is the perfect life coach: kind and sweet, yet motivating and energetic. With every word she said and  every piece of advice she gave me I felt the immense passion she has for her job,  her committment to satisfy her “clients” and a real desire to see them succeed.

I’m sure this will only be a break and that we’ll see each other again very soon.”


Paola Bianchi

Francesca Fatichenti

“Chiara supported me with kindness, listening and passion.She’s always been available, even in between sessions. Thank you for everything!”

Francesca Fatichenti


Linda Puglisi

Going on a coaching path with Chiara was incredibly stimulating and regenerating in a delicate phase of my professional life in which I had to question my work and redefine my future career goals. Chiara’s uniqueness as a coach, in addition to being extremely professional, lies in her extraordinary empathy and her ability to establish a relationship of trust with her clients. Chiara is a coach and an authentic professional and was able to transmit passion, courage and motivation to me thanks to a pragmatic approach, focused on practical steps that are never an end in themselves. Thanks to her, I had the opportunity to focus on my future professional goals and create a plan for their effective realization. Chiara has always been genuinely interested in my growth and has really helped me understand how to be a resource for myself and not an obstacle. His questions opened me to new ideas and perspectives and charged me with a new creative energy.
I would recommend Chiara as a coach to acquaintances and not just for the uniqueness of her approach, empathic and authentic, and her genuine interest in the personal fulfillment of her clients, qualities that are difficult to find in such fast professional contexts in which the human aspect is relational often takes a back seat. Heartfelt thanks Chiara for this journey and for opening my eyes.

Linda Puglisi

Human Resources Manager

Fedy Charlie

Chiara was crazy, an excellent professional and a person of heart. It helped me to make sense and above all to ask myself the right questions. I will definitely need her again in the future. Absolutely recommended!

Fedy Charlie

GDO Manager

Ferruccio pastore

“Working with Chiara has been a revealing experience. I had the chance to uncover sides of myself I had never considered before and I also worked on my own potential, which I had been unable to recognize, because I was clouded by negative thoughts.

I never felt judged, and I could talk freely about what was making feel confused. Chiara was also very patient and available even in between sessions if I wanted to reach out to her. Something worth noting is her flexible approach, meaning that she was able to understand what I needed in each moment and therefore to adapt to it.

When I started the sessions, I was deeply confused about various aspects of my life. The first goal was getting some clarity, then we started working towards the goals that emerged during the sessions. I’m glad I manage to unravel those intricated thoughts that had been with me for a while and I also feel full of energy, because I have goals to achieve.

I definitely recommend Chiara, simply because I got so many benefits, some of which become evident even at the end of the program. “

Ferruccio pastore

Teacher and Trainer, London, UK

Alessandra Mudu

“Working with Chiara has been a stimulating and enriching experience. Chiara has been a valuable ally during a transition, fully present even in between sessions.

I really appreciated being able to work on what was coming up in the moment, without forcing things, yet remaining goal oriented.

As a result of working with Chiara I gained a clearer perspective over what I was going through and what I had to let go; I took a break, processed the end of a phase in my life and started over with renewed awareness.

Chiara is open and transparent, she helped me see things from a distance and explore what needed to be healed. Anyone would benefit from working with her and I highly recommend her to all those who tend to challenge themselves. Coaching is for you if you want to take your own personal development to a new level.”

Alessandra Mudu

Digital Marketer, Barcelona, Spain

Khuloud kalthoum

“Chiara is a truly exceptional coach!

Working with her feels like sitting with a good friend and having a heart- felt conversation.
She helped me prepare for my TEDx talk and better understand my “why”.
After each session, I not only got valuable takeaways, but also felt uplifted and motivated to take concrete actions.

Her questions opened my eyes to new possibilities and ideas and her guidance and feedbacks helped me structure my TEDx talk into an informative, inspiring and entertaining narrative.

I’ve already recommended Chiara to my friends, because even in this global economy world, it’s hard to find a good coach, who genuinely cares about you and seeks to provide values before

Khuloud kalthoum

Entrepreneur, TEDx Speaker - Braga, Portugal


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